Skims released their new swim campaign starring co-founder Kim Kardashian on Monday. Available on Skims.com and across Skims social media platforms, the photos showcase Kardashian modeling her brand’s Rubberized Scuba swim and Faux Leather swim collections.
“The campaign is modern and sexy, providing an unconventional take on swimwear and illustrating how Skims uses fresh marketing to reinvigorate stale categories, challenge stereotypes, and generate virality,” Skims told WWD in a press release.
Shot by famed photographer Steven Klein, the campaign evokes a ‘90s summer theme, set in a lush green space, near a clear blue pool. Here, WWD offers a closer look at the latest Skims swim campaign starring Kim Kardashian.
