Aayush Sharma’s entry in Bollywood was closely watched. The actor, who made his debut with LoveYatri, wasn’t let off the hook easily despite the notions surrounding his launch. During interviews leading up to the release, the newcomer was often asked if he had it easy because Salman Khan Films (SKF) launched him, something any debutant would aspire for. A big question mark was looming large on whether he would be accepted by the public. There was also doubt on whether Salman’s loyal fans would extend their love and support to Aayush, which they usually keep reserved only for their favourite superstar.
There was even the issue of the romantic drama not releasing in theatres in Indore where Salim Khan chose to stand up to exhibitors over their protest against the imposition of entertainment tax, over and above GST. This was a call that was made keeping in mind the larger interest of theatre owners and exhibitors. While the stand is worth applauding, the fact that the film didn’t get the support of Dabangg Khan’s fan clubs in Madhya Pradesh did hamper its over all box-office numbers. Its collections bore a loss nearing `70 lakh due to the strike in Madhya Pradesh.